MERCHANDISING

Executive Summary about Merchandising By Jose Leonardo GM

Merchandising as a way to promote those items you are selling but also a way to make your clientele feel more comfortable buying from you. Since the moment the customer puts one feet in it, has to feel this urge to go in deeper and take not only what he or she came in looking for, but also, those things they did not. 

In fact I could say Merchandising uses to two different sciences, mathematics and psychology. The effect that we all want to create in our clientele is a psychology effect. We want them to feel the urge of taking advantage of these great specials we have put up to attract their eyes, we want then to touch our merchandise and wand them to smell how good our food is been prepared for them. By us doing this things we are pulling their attention using their PERCEPTIONS in order to monetize this perceptions.

The side of psychology in merchandising points right to this human perceptions and how to manage the buyer experience ones she or he are into our "landings". Hey you got them here, now you want to squeeze the money out of them, that meaning, giving them what they came looking for and also showing them other things that are good for them.

The part of mathematics in merchandising refers to all the calculations taking place when you want to make sure to get the most out of the square meters of store you have available. Not only the floor distribution but also the shelf's space.

10 Top Promotional Merchandise Products
Executive Summary about Merchandise By Francis George Murphy 

1. Promotional Pens

Still number one in the charts and unlikely ever to be removed from the top of the tree. Promotional Pens come in so many varieties, sizes and colours and every single one of them is practical, useful and always well received.

2.  Promotional Keyrings

By far one of the most cost effective Promotional Items that you can buy. The humble keyring is usually kept until it is lost or falls apart.

3. Promotional T- Shirts

You only have to walk down the road to see just how effective Promotional T-Shirts are and how successful they are at getting your message across to the wider public.

4. Promotional Mugs

Promotional Mugs are used every day in offices, schools factories, in fact everywhere anybody works or plays and very few are plain, they all seem to have a message to get over.

5. Promotional Stress Products

Every shape and product you can think of and probably a few you can't even imagine are now being made to relieve stress.

6. Promotional Calculators

Calculators are always a welcome gift and are particularly popular when given away in conjunction with financial products such as car insurance or pensions.

7. Promotional Pedometers

The healthy lifestyle promoted in newspapers and magazines has helped the Pedometer into the top ten of Promotional Giveaways.

8. Promotional Mousemats

Even though Laptops with integrated mouse pads are more and popular the mousemat remains a firm favourite in terms of Promotional Products.

9. Promotional Flash Drives

Whilst these items are not inexpensive they provide great value for money as they are used constantly by the recipients. They are available in any shape required and the memory chip has lots of variable sizes.

10. Promotional Folders

Almost falling off the list but hanging on in there are Folders, the one exception this to this are Leather Conference Folders which continue to be extremely popular with clients that want to impress.